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Passioni Lab AG
St.-Oswalds-Gasse 11A
CH-6300 Zug

THE ICON 2025 edition rescheduled to 24-27 September 2026

The primary goal of any serious event organizer is to avoid – especially in areas that are sensitive and deserve protection – date conflicts and disruptive overlaps.

After starting work in 2024 on the first edition of THE ICON, originally scheduled for the third week of September 2025 and carefully ensuring there were no other events taking place at the same time, we were honored to receive strong support from both drivers and sponsors. However, it was only at the end of April 2025 that Bernina Gran Turismo announced its return to the region.

Out of respect for a magnificent event with a remarkable reputation, out of love and care for the Engadin, and in full awareness of the potential disturbance that could arise, we have chosen, as a young event, to act with humility, bow our heads, and move our dates from 2026 onward to the fourth week of September.

We see this as a respectful, thoughtful, and forward-looking decision, in line with who we are and the values we stand for. We would like to take this opportunity to thank all the drivers and sponsors who, fully understanding the unexpected nature of this change, have chosen to stay with us.

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